Why Learn Italian

Relevance
Italy is a hugely relevant country politically, economically, and culturally. It is the eighth-largest economy in the world, the eighth-largest exporter, the sixth-largest producer of industrial groups, the second-largest manufacturer in Europe, and the world’s fifth most popular tourist destination. It is also a founding and key member of the European Union, the Eurozone, the OECD, and the G7.
Careers
Knowing Italian is a vital skill in countless career fields, given the relevance of Italian businesses to the global economy. Italy is a world leader in the culinary arts, interior design, fashion, graphic design, auto manufacturing, furniture design, machine tool manufacturing, robotics, electromechanical machinery, shipbuilding, space engineering, construction machinery, and transportation equipment. It is the world’s largest wine producer and third-largest market for luxury goods.
An estimated 7,500 American companies do business with Italy, and more than 1,000 U.S. firms have offices in the country—including IBM, General Electric, Motorola, Citibank, and PricewaterhouseCoopers. Likewise, many Italian firms have offices in the United States, including iconic brands like Barilla, Bulgari, Campari, Jacuzzi, Ferrero Nutella, Pirelli, Olivetti, Lavazza, and Prada, just to name a few.
Italian is also a highly valued language in the fields of diplomacy and trade, and the U.S. Government is always seeking qualified applicants with Italian language skills.
More Careers 
Italian is the gateway to one of the world’s most beautiful cultures. According to UNESCO, over 60 percent of the world’s art treasures are found in Italy; after all, some of the most famous Western artists, from Giotto to Michelangelo, were Italian. Italian literature also boasts some of the world’s most famous writers and thinkers—from Dante, Boccaccio, Petrarch, and Machiavelli, to Verga, Svevo, Pirandello, Gramsci, and others!
Since Roman times, Italy has exported its literature and culture to other parts of Europe and beyond, in the areas of Latin literature, Romanitas, humanism, opera, film, science, political thought, fashion, design, and cuisine. Knowing Italian lets you fully immerse yourself in its culture, while getting to know and appreciate its nuances unfiltered.
Travel
Italy is a perennial tourist favorite, ranking as the world’s fifth most popular destination and drawing close to 50 million visitors for its art, cuisine, history, fashion, and culture. While anybody can enjoy Italy without knowing the language, speaking Italian allows visitors to truly experience the essence of Italian locales.
Ease
While no language can be uniformly labeled “easy,” Italian is widely considered to be among the easier languages for English speakers to master. The Foreign Service Institute—which ranks languages into five levels of ease in learning, with 5 being the most difficult—puts Italian in category 1. 
Beauty
OK, maybe it’s not among the most important reasons to learn the language, but it doesn’t hurt that Italian is unarguably one of the most beautiful languages on the planet. Va bene?